Franchisees Should Learn From Each Other
If you own a franchise you should be in contact with your nearest franchisees and share information as if you were the manager of a corporate store. You should set up meetings once or twice per month and have their phone numbers logged into your speed dial for easy reference.
You should learn from the experiences of your fellow franchisees. For example, let's say you found out your next-door franchisee neighbor as a certain type of customer and you are starting to see a few of these types of customers come into your store. You decide you would like to see more of them as their average ticket prices are better than your current average customers. You, of course, will want to learn all you can from your neighboring franchisee and what they have done to target this market segment. It's really nice to know you can pick up the phone and call a friend who has answers to these types of questions you might have on a regular basis. They can help you by:
Allowing you to work with them in their store for a half of day
Introducing you to certain types of customers to help you understand their needs
Explain idiosyncrasies in serving different market segments
Dealing with these different customers and their fears
Learning how to best service these new customers and understanding their buying behaviors.
This works well. Your regional director can also help you but he/she may be learning as they go just like you. As a franchisee you have a team to plug into, it is a system, the system is dynamic and you can learn from it to help you become more efficient and profitable. You should call your Regional Directors as well as your local franchisees, because two minds are better than one. We know you can figure it out, but it sure helps to have the extra support. Maximize the team synergies of your franchise system, stay plugged into the strength of numbers and economies of scale. Think on this.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Sticky Situations: Nametag Best Practices
Because a person's name is the single context of human memory most apt to be forgotten; because self-disclosure is the single most effective way to build rapport and connect with people you just met; and because initiating the conversation is half the battle - your nametag is your best friend.However, improper creation and wearing of nametags can work against you (and your business) if you're not careful.
It Pays to be Friendly
Most small business people do not take advantage of human relationship issues. They do not understand that being nice and friendly, out going and enthusiastic pays high dividends.
How NOT to Waste Your Time Networking
Ever wonder if networking, referral groups, and conferences are a waste of your time? Think about it?how many hours do you invest in deciding where to network, registering, getting there, "working the room," and then following up? How much real business do you generate from your networking efforts? How do you know where to invest and where to cut your losses?If you're not thinking critically about how (or if!) to network, I guarantee that you're wasting a lot of time and money. Bonnie Lowe recently interviewed me for her upcoming e-book: Networkaholics Revealed! True Confessions of People Who Networked Their Way To Success (And How You Can Do the Same).
A Vital Habit For Selling Big Ticket Items
I hope the title of this article aroused your curiosity! What could this habit be that will help you sell Big Ticket Items?It has nothing to do with copywriting or creating beautiful web pages. But it does have to do with something even more important - building relationships!What is this habit? Well it has many names but the most familiar one is probably is "networking".
What a Leads Exchange Group can do for You
What is the definition of a leads exchange and how does it differ from other groups?So what is a leads exchange? A leads exchange comes in several flavors; first the exchange usually has exclusivity restrictions so that you remain loyal to only one group. This way the printer and the chiropractor that belong to this group will only think of you for a particular service or product.
Have We Met Before? What to Do When You Cant Remember Who Yourre Talking To
You see him from across the room. You know him, but you can't remember how you know him.
How to Gain Maximum Value from Your Networking Time
One of the best ways to get business is through networking. That's what the majority of people I speak to tell me.
Network Marketing Secret: On Becoming the 'GoTo' Guy
For years we've been taught to identify ourselves as reps for one XYZ company or another.~We have our fancy business cards printed, some letterhead, maybe an address stamp.
Politics, Religion, Race; Conversational No-No's in Business
Do not destroy all your positive displacement and high energy and customer confidence by discussing politics in your small business. Remember not every one in the world is as smart as you are or sees as much dealing with all these different types of customers in so many different professions each day.
The 4 Attitudes of Awesome Hospitality
Hospitality relates to the Latin term philoxenia, or "the love of strangers." And stranger is defined as "someone with whom you have not yet been acquainted.
Did You Market Yourself Today?
"If you build a better mouse trap - the world will beat a path to your door."Do you still believe that?Let's try another one.
Powerful Networking: Focus on Building Connections, Not Closing Sales
You can find numerous references in the business literature about the importance of a company's mission. These sources emphasize that the mission is not to make a profit; that a profit is the outcome of and reward for fulfilling the mission.
Growing Your Network of People Can be Easy and Fun!
A few years back when I moved to Charlotte, NC for the first time, I came with high hopes of starting my business for the first time. We picked Charlotte because it was a growing city with a lot of potential.
How Well Do Your Customers Know You?
Know your customer, know your customer, know your customer. Three very important rules of business.
Joining Industry Specific Organizations Has Many Benefits
Recently, while providing an up-and-coming Virtual Assistant (VA) and small business owner with some start-up information, she asked me a very interesting question, "Why do you and other VA's join organizations?"I guess I take for granted the reasons why I belong to several industry specific organizations. But, to those that are new to any industry, joining an organization made up of your competitors is a valid concern.
Building Great Business Relationships
If you're in a business relationship with anyone - a client, vendor, or customer - how important is that relationship to you? Do you value the relationship? Do you want to nurture it?A business relationship, like any relationship, is a two-way street. The expectations of both parties needs be clear and easily understandable.
Planting the Seeds of Greatness - Make it Great Newsletter #7
Thought of the WeekThis week, I'd like to challenge you to try something: Give something to someone that you know can never repay the favor. This could be something simple like opening the door for someone with their hands full, or buying lunch for a complete stranger at your local bistro.
Building Bridges - The Importance of Being Connected Where You Live
As a Young Professional (YP) in the up-and-coming city of Milwaukee, WI, I can tell you that it's very important to find a way to get connected in your city. It's important because in order to make a difference, you need to know who those difference makers are.
Mary Kay Ash Did It Best... (The Networking Factor)
"The Networking Factor, Everyone is important!" This slogan reminds me of another personal credo by one of the country's greatest motivators..
Are You Sitting With The Right Company?
When I walked into Dallas's famous Y.O.
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