How to Create an Interest Story for the Press
What makes a good interest story?
An interest story is just that, an interest story. It means that you have something interesting to say and therefore have something of interest to be printed. The problem is that everyone else has something of interest to say. You must make your interest story very unique and something that the readers of the media will want to read. Without a twist, you become just a common place story that will likely end up in the waste basket. So how do you make your story interesting? First you must see what the media is looking for. Each newspaper, magazine or other publication has a different slant to make their publication more saleable. You will need to gear your story to satisfy their needs. Secondly, you should also take a look at what your story is and make sure that it is a story that you can repeat quite easily. Do not make things up because you may find yourself in a position to defend or expand on the story and will not know what to say.
Lastly, the story will need to be part of how you have defined yourself and your business. It is the essence of the company with you as a part of that company. The interesting story may be a unique way you have dealt with customers to make them happy, or it may be a technology you invented to fill some unique niche. You must make your story worthy of reading and worthy of printing in the media. An interesting story can be anything from the way to present your proposals to how you aid other businesses to succeed.
An interesting story is likely to lead some people to contact you immediately, and perhaps other newspapers or publications will also want to know more. You must prepare yourself for additional articles and expansion of your story. You will also find that people on the street or at networking events will want to know more too. What a perfect opportunity to pass out your business card.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
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